Pracejus, John W.: search on Z-Library

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1

Integration of Positive and Negative Affective Stimuli

G. Douglas Olsen, John W. Pracejus

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 1.23 MB

english, 2004

2

The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

John W. Pracejus, G.Douglas Olsen

Journal:

Journal of Business Research

Year:

2004

Language:

english

File:

PDF, 146 KB

english, 2004

3

Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand

Douglas Olsen, G., Pracejus, John W.

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 2.18 MB

2020

4

How Nothing Became Something: White Space, Rhetoric, History, and Meaning

Pracejus, John W., Olsen, G. Douglas, O’Guinn, Thomas C.

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 2.02 MB

english, 2006

5

ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)

Pracejus, John W., Olsen, G. Douglas, Brown, Norman R.

Journal:

Journal of Advertising

Year:

2003

Language:

english

File:

PDF, 219 KB

english, 2003

6

On the Prevalence and Impact of Vague Quantifiers in the Advertising of Cause-Related Marketing (CRM)

John W. Pracejus, G. Douglas Olsen and Norman R. Brown

Journal:

Journal of Advertising

Year:

2003-2004

Language:

english

File:

PDF, 1.83 MB

english, 2003-2004

7

Affective Responses to Images in Print Advertising: Affect Integration in a Simultaneous Presentation Context

Rafi M. M. I. Chowdhury, G. Douglas Olsen and John W. Pracejus

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 1.71 MB

english, 2008

8

Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context

Chowdhury, Rafi M.M.I., Olsen, G. Douglas, Pracejus, John W.

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 236 KB

english, 2008

9

When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric

Pracejus, John W., O'Guinn, Thomas C., Olsen, G. Douglas

Journal:

International Journal of Research in Marketing

Year:

2013

Language:

english

File:

PDF, 258 KB

english, 2013

10

How many pictures should your print ad have?

Rafi M.M.I. Chowdhury, G. Douglas Olsen, John W. Pracejus

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 137 KB

english, 2011

11

Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

Rao, Vithala R., Russell, Gary J., Bhargava, Hemant, Cooke, Alan, Derdenger, Tim, Kim, Hwang, Kumar, Nanda, Levin, Irwin, Ma, Yu, Mehta, Nitin, Pracejus, John, Venkatesh, R.

Journal:

Customer Needs and Solutions

Year:

2017

Language:

english

File:

PDF, 609 KB

english, 2017

12

Integration of Positive and Negative Affective Stimuli

G. Douglas Olsen and John W. Pracejus

Journal:

Journal of Consumer Psychology

Year:

2004

Language:

english

File:

PDF, 427 KB

english, 2004

13

Print advertising: White space

G. Douglas Olsen, John W. Pracejus, Thomas C. O'Guinn

Journal:

Journal of Business Research

Year:

2012

Language:

english

File:

PDF, 548 KB

english, 2012

14

Fit in cause-related marketing: An integrative retrospective

Pracejus, John W., Deng, Qian (Claire), Olsen, G. Douglas, Messinger, Paul R.

Journal:

Journal of Global Scholars of Marketing Science

Year:

2019

Language:

english

File:

PDF, 1.09 MB

english, 2019

15

When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing

G. Douglas Olsen, John W. Pracejus and Norman R. Brown

Journal:

Journal of Public Policy & Marketing

Year:

2003

Language:

english

File:

PDF, 2.57 MB

english, 2003

16

Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation

Peter T.L. Popkowski Leszczyc, John W. Pracejus, Yingtao Shen

Journal:

Organizational Behavior and Human Decision Processes

Year:

2008

Language:

english

File:

PDF, 410 KB

english, 2008

17

When Profit Equals Price: Consumer Confusion About Donation Amounts in Cause-Related Marketing

Olsen, G. Douglas, Pracejus, John W., Brown, Norman R.

Journal:

Journal of Public Policy & Marketing

Year:

2003

Language:

english

File:

PDF, 129 KB

english, 2003

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